Practical guides

How to write a quote request for a website or app (with a template)

A clear brief gets you quotes you can actually compare and avoids surprises later. What to include, plus a ready-to-use template.

Send “How much is a website?” to five developers and you’ll get five answers you can’t compare, because each one pictured a different project. A well-written brief (or request for quote) puts everyone on the same page and lets you compare like with like.

Why a clear brief matters

  • More realistic prices and timelines.
  • Fewer changes and surprises during the project.
  • A quick way to see who actually understood what you need.

What to include

1. About your business

Who you are, what you offer and to whom. Two or three sentences are enough.

2. The main goal

What should the site or app achieve? Generate enquiries, take bookings, sell products, organise your team’s work…

3. Your audience

Who will use it: local customers, international clients, your own staff? In which languages?

4. Pages and features

List the pages (home, services, contact…) and features (contact form, booking, user accounts, payments…). Separate the must-haves from the nice-to-haves.

5. Content

Who will provide the copy, photos and logo? Do you have brand guidelines?

6. Examples

Share a few sites you like and say why: the clarity, the style, how services are presented…

7. Technical context

Do you already have a domain and hosting? Do you want to edit content yourself? Does it need to connect to other tools?

8. Budget and timeline

Even a rough range helps a developer suggest a realistic solution instead of guessing.

9. After launch

Do you need maintenance, training or support for a set period?

A template you can copy

  • Business: …
  • Main goal: …
  • Audience and languages: …
  • Must-have pages: …
  • Must-have / nice-to-have features: …
  • Content available: …
  • Reference sites (and why): …
  • Domain and hosting: already have / needed
  • Approximate budget: …
  • Target date: …
  • After launch: …

Comparing the quotes you receive

  1. Check that every quote covers the same pages and features.
  2. See what’s included: domain, hosting, copywriting, paid licences, maintenance.
  3. Ask about project milestones and the payment schedule.
  4. Ask who will own the site and accounts after delivery.
  5. Don’t choose on the lowest price alone.

The bottom line

A well-written quote request saves time and money and gives your project a clear start. Use the template above and send it through the contact page, or browse my services to see the kinds of projects I take on.